Well our friends at PETA are at it again. A few years ago they decided that the real problem in American society is the Oscar Meyer Wienermobile so they spent perfectly good money, hiring full time people to chase it around the United States and conducing protests wherever it stopped. I doubt it made people stop eating hot dogs, but it got PETA a lot of attention which seems to be what PETA likes best.Now they've come up with a super stupid new ad which basically implies that men eating meat makes them impotent and that if they eat less meat they will become, well more potent. The science behind this claim isn't really bad, high cholesterol can cause problems with penile erection in men, and eating meat can certainly cause high cholesterol. But then so can having a parent with high cholesterol.
So the problem isn't so much with the premise of the ad itself. Yes, they've taken a specific kind of provable premise and generalized it so widely that their actual claim because nearly false, but it's not exactly a lie. What is the problem with the ad is that the way they demonstrate the newly virile (because he's newly vegan) dude is by showing a woman walking down the street wearing a neck brace and sporting various cuts and bruises and two black eyes. The implication is that the dude is so virile they had rough sex. So rough that the woman looked like something out of a domestic violence awareness poster. Ah PETA I guess you only care about female animals.